Dr. Michael Humbani | Mobile payments | Best Researcher Award

Senior Lecturer at  Mobile payments, University of Pretoria, South Africa

Michael Humbani is a Zimbabwean Senior Lecturer in the Department of Marketing Management, born on June 4, 1970. They hold the title of Dr. and identify as African.

Professional Profiles


Michael Humbani completed their Graduate Diploma in Marketing at the Institute of Marketing Management (IMM) SA in 1998. They then pursued a BTech in Marketing Management at the University of South Africa, graduating in 1999. In 2011, Michael earned a BCOM (Hons) in Business Management and Marketing Management, also from the University of South Africa. They continued their academic journey with an MCom in Marketing Management at the University of Pretoria, graduating in 2014 from an AACSB-accredited program. Michael completed their academic pursuits with a PhD in Marketing Management from the University of Pretoria in 2018, also from an AACSB-accredited program.


Michael Humbani has accumulated a wealth of teaching experience over the years. Starting as a part-time lecturer at Rosebank College in July 2007, they later joined Monash SA in February 2012, where they lectured until December 2013. In February 2014, Michael began their journey with the University of Pretoria as an e-Tutor at the University of South Africa, a role they continue to date. Their commitment to academia led them to a full-time lecturer position at the University of Pretoria in January 2014, where they contributed until 2018. Currently, Michael holds the position of Senior Lecturer (full time) at the University of Pretoria (AACSB) since January 2019, further solidifying their dedication to the field of education.


Dr. Michael Humbani’s research activities at the University of Pretoria (AACSB accredited) showcase a strong commitment to advancing knowledge in mobile marketing. Since 2019, Dr. Humbani has supervised over 250 research students at the Honours level, focusing on mobile marketing. Additionally, at the Masters level, Dr. Humbani has supervised several students on various topics related to mobile marketing adoption and consumer behavior. These topics include consumer readiness for mobile payments, behavioral intentions toward mobile game adoption, impediments of mobile payment adoption, and consumer engagement with mobile apps during the COVID-19 pandemic. Dr. Humbani has also co-supervised PhD students, exploring topics such as the role of social proof in consumer decision-making and investigating zero waste behaviors among South African consumers. Their dedication to mentoring and guiding students reflects their passion for research and education in the field of marketing.


Dr. Michael Humbani has garnered significant recognition for their scholarly contributions and teaching excellence. Their evaluation status as a scientist/scholar includes an H-index of 5, i10-index of 5, and 638 citations as of December 11, 2023. In terms of research awards and prizes, Dr. Humbani received the First Journal Article Publication Award in 2016 from the Faculty of Economic and Management Sciences (EMS) at the University of Pretoria. They were also honored as the Best PhD Student in the Department of Marketing Management in 2018, and received the Academic Honorary Colours Award from the UP Student Representative Council in the same year. Furthermore, Dr. Humbani’s contributions to the field have been recognized with a Track Award in Digital Marketing in 2018 for a paper presented at the Southern African Institute of Management Scientists (SAIMS) Conference. In 2019, they received the Stephan and Viljoen Award for inviting a top international scholar to the Department of Marketing Management at the University of Pretoria. Dr. Humbani is also a recipient of the Golden Key International Honour Society award. In terms of teaching awards and prizes, Dr. Humbani received the Top Lecturer Award in 2009 from the Faculty of Business and Leisure at College Campus, Randburg, South Africa. They were also honored with the Most Inspiring Lecturer Award and Lecturer Appreciation Award at Rosebank College, Pretoria, in 2012. Additionally, Dr. Humbani was nominated for the Best First Year Lecturer Award at the University of Pretoria in 2018. These accolades underscore Dr. Humbani’s exceptional contributions to research and teaching in the field of marketing.


An integrated framework for the adoption and continuance intention to use mobile payment apps
International Journal of Bank Marketing, 2019
Citations: 309

A cashless society for all: Determining consumers’ readiness to adopt mobile payment services
Journal of African Business, 2018
Citations: 263

Exploring technology readiness for mobile payment app users
The International Review of Retail, Distribution and Consumer Research, 2020
Citations: 77

Predictors of consumer attitudes towards SMS advertising
Management Dynamics: Journal of the Southern African Institute for …, 2015
Citations: 15

Consumers’ adoption and continuance intention to use mobile payment services
University of Pretoria, 2018
Citations: 13

Understanding proximity mobile payments adoption in South Africa: a perceived risk perspective
Journal of Marketing and Consumer Behaviour in Emerging Markets, 2021
Citations: 5

Factors that predict attitudinal grouping towards SMS advertising
International Journal of Interactive Mobile Technologies, 2018
Citations: 3

The role played by gender, household income and age in factors contributing to consumers’ attitudes towards short message service advertisements
Communicare: Journal for Communication Sciences in Southern Africa, 2015
Citations: 2

Understanding perceived risks in proximity mobile payment adoption in South Africa and the mediating effect of perceived value
EconJournals, 2021
Citations: 1

Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period
Cogent Business & Management, 2024

The role of perceived value of information disclosure on gaming motives and mobile game play
South African Journal of Information Management, 2023



Michael Humbani | Mobile payments | Best Researcher Award

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