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Virginia Mwangi | Psychology and Marketing | Best Researcher Award

Dr Virginia Mwangi University of Westminster, United Kingdom

He completed his Ph.D. in Marketing at Lancaster University from October 2015 to October 2018. During his studies, he was awarded the University of Westminster Researcher Development Award, totaling £10,000 (£5,000 per year for two years). This prestigious award recognized his outstanding research potential and provided financial support for his academic endeavors. Throughout his doctoral studies, he demonstrated a strong commitment to advancing knowledge in the field of marketing, contributing valuable insights through his research. His dedication to academic excellence and his ability to secure competitive research funding underscore his passion for advancing the understanding of marketing concepts and practices.

Education:

During her academic journey, she pursued a diverse range of qualifications, starting with a Bachelor of Commerce in Marketing, achieving First Class Honours at the University of Nairobi, Kenya, from 2000 to 2004. Following this, she pursued a Master of Arts in Sociology at the same university, completing her studies from 2007 to 2010. Her academic pursuits culminated in a Ph.D. in Marketing from Lancaster University, spanning from October 2015 to October 2018. Throughout her educational endeavors, she exhibited a strong commitment to excellence, consistently striving for academic success and furthering her knowledge and expertise in her chosen fields of study.

Profile:

Experience:

She possesses extensive experience in curriculum design and program development, both at the undergraduate and postgraduate levels. With a strong focus on academic leadership, she has taken on roles such as module leadership and collaboration with external examiners to ensure the quality and relevance of educational offerings. Her teaching expertise extends to coursework and examination assessment, invigilation, and providing pastoral support to students. Additionally, she has significant experience in dissertation supervision, guiding students through their research endeavors. Proficient in digital learning tools like Moodle, Blackboard, WebEx, MS Teams, Zoom, and Panopto, she leverages these platforms for coursework assessment, student engagement, and online teaching for distance learners. She has demonstrated her innovative approach by designing virtual learning environments enriched with various activities, including discussion boards, padlets, polls, quizzes, and links to external content, enhancing the learning experience for students.

Publications:

  1. Cognitive Polyphasia, Cultural Legitimacy, and Behavior Change: the Case of the Illicit Alcohol Market in Kenya Cited By : 2, Published By : 2019
  2. Social representations of marketplace immorality: The case of the Kenyan illicit alcohol market Cited By : 1, Published By : 2020
  3. Stakeholder perspectives on fairness in the marketplace: Empirical evidence from the Kenyan alcohol market Published By : 2023
  4. Prevalent elements of consumer wellbeing in wearable technology use: An interdisciplinary systematic review and future research agenda Published By : 2023
  5. The framing of moral dilemmas in the marketplace: The case of inequality in the illicit alcohol market in Kenya Published By : 2018
  6. Social representations and social conflict in the marketplace: The “war” against illicit alcohol in Kenya Published By : 2017
  7. Conservation of forest resources and community developement: the case of IGEA tree planting projects in Igembe North District Published By : 2010
Virginia Mwangi | Psychology and Marketing | Best Researcher Award

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